Free Download , by Kyle Sulerud
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, by Kyle Sulerud
Free Download , by Kyle Sulerud
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Product details
File Size: 2696 KB
Print Length: 141 pages
Page Numbers Source ISBN: 1530701732
Simultaneous Device Usage: Unlimited
Publication Date: October 14, 2016
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01MF7XBU8
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Amazon Best Sellers Rank:
#194,295 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Back in the 2004 time period, I worked for a company that was spending about $5K a month to advertise 11 different products via Adwords, and I was the lucky person who had to take over managing the campaigns. That was about 12 years ago when the AdWords system was much "simpler." Hardly. It was an absolute nightmare, and I've avoided Adwords in my career ever since. But not only is Adwords not going anywhere, it has become much more influential in digital marketing, which is exactly why people like ME need to read books like THIS ONE.Both the real-world ad examples and the AdWords screenshots in this book are super-helpful. Also, who knew that "phone call conversions" were a possibility with AdWords?! This book has provided a lot of food-for-thought not just in terms of how to manage campaigns, but how to approach them in general - from a strategy perspective. While this can be a quick weekend read, it should also serve as a good long term reference to come back to when needed.
What I like about this book is that within the first few pages you can figure out if AdWords is suitable for your business, As it turned out when I did the test I was told to proceed with caution and that AdWords may not be the ideal way of advertising for my business.Now that is a book I really like! It saved me a lot of reading that may not be applicable to my business. Just the same I'll continue reading because there are lots of explanations, including freebies, along the way which help me understand AdWords better. From what I can read, brilliant advice so far.
This is a short book that I read completely in about 1.5 hours. It was very inexpensive.I got a number of good ideas in that brief amount of time, about the same number and value as a much longer book.So, here is a book with several good ideas which does not squander time or money. What is not to like?Enthusiastically recommended.
I don't write a lot of reviews but this is a book I feel that needs one. I've been meaning to brush myself up on Adwords for awhile now, because as a small business owner, I never really realized how much money I wasted in the past with different avenues of advertising, especially within Google. I came upon this book and thought, meh, why not. 5 bucks for a paperback or $1 for the Kindle version. I'm an electronic everything guy so I opted for the Kindle version and within 5-10 pages I was already floored. After reading it front to back I put to use a lot of the practices described and it's already led me to not only gain more leads, but helped me to not overpay in the process. Any business owner looking to learn or advance in Adwords should read this...especially for the price tag. Definitely recommended!
Good short read.Probably better if you are just getting into adwords, but I expect most people would learn a couple of tricks they may not know.
This is worth buying. I can almost guarantee that you'll take at least one piece of useful information from it. I learned about "negative keywords", which is a huge revelation for my campaign.
Very insightful. Quick, easy read.
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